On Fridays, the Oakland Museum of California transforms. It goes from a cultural center to a community center.

 

Food trucks, a full bar, live music, dancing...

It's your neighborhood block party all grown up.

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In this digital and social campaign, we give you a little glimpse of OMCA Friday Nights. After watching these, who wouldn't want to be a part of this party? 

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I loved concepting for this project, as well as pulling footage, and assisting our editor.